LV Rouge - Matte Lipstick - 896

Tradition interweaves with modernity in a striking tribute to Louis Vuitton’s heritage, unveiling Monogram Rouge — the ultimate fusion of the historic brown Monogram canvas and classic red lipstick, crafted to leave a new legacy in the world of beauty. The elegant burnished red shade is a symbol of individuality, destined to become a timeless classic.

The exceptional formula of LV Rouge is composed of 87% skincare-based ingredients*, meticulously selected to care for and enhance the lips, as well as an upcycled blend of waxes, evoking the emblematic flowers of Grasse.

• Rose, Jasmine, and Mimosa Waxes: Rich in fatty acids, these waxes melt onto the lips for a sensorial application and contribute to nourishing properties and comfort.
• Hyaluronic Acid Spheres: Contribute to the smoothing and plumping effect for instantly sculpted lips.
• Shea Butter: Enriched with its richest fraction, it helps provide nourishment.
• Fine Pigments: Deliver intense and vibrant color.
• 100% Natural Origin Mineral Powders**: Ensure visibly smoother lips and a more luminous matted finish.

*Minimum percentage of lipstick base that preserves moisture before adding color.
**Value calculated based on ISO 16128-1 and ISO 16128-2.

POLYGLYCERYL-2 TRIISOSTEARATE • DIMETHICONE • HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX • TRIHEPTANOIN • TRIMETHYLOLPROPANE TRIISOSTEARATE • SILICA • JOJOBA ESTERS • DIMETHICONE CROSSPOLYMER • COCO-CAPRYLATE/CAPRATE • RICINUS COMMUNIS (CASTOR) SEED OIL • CERA ALBA (BEESWAX) • ETHYLHEXYL PALMITATE • BUTYROSPERMUM PARKII (SHEA) BUTTER • ORYZA SATIVA (RICE) BRAN WAX • HYDROGENATED CASTOR OIL • BUTYROSPERMUM PARKII (SHEA) BUTTER UNSAPONIFIABLES • PARFUM (FRAGRANCE) • ACACIA DECURRENS FLOWER WAX • JASMINUM GRANDIFLORUM (JASMINE) FLOWER WAX • ROSA CENTIFOLIA FLOWER WAX • SODIUM CHLORIDE • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • TRIHYDROXYSTEARIN • CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX) • SODIUM HYALURONATE • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • TOCOPHEROL • ROSE FLOWER OIL/EXTRACT • VANILLIN • [+/- CI 77491, CI 77499 (IRON OXIDES) • CI 15850 (RED 7) • CI 45410 (RED 28 LAKE) • CI 15985 (YELLOW 6 LAKE) • CI 42090 (BLUE 1 LAKE)] - IL 23935

Immediately:

• 24-hour Hydration*
• 24-hour Comfort**
• 8 hour Long-lasting Colors*

After 4 weeks of use, bare lips appear:

• Hydrated: +54%***
• Smoothed: +52%***
• Plumped: +43%***
• Visibly nourished: +44%***

*Instrumental test on 30 subjects
** Self-assessment by scoring on 30 subjects
***Clinical evaluation on a panel of 32 women, conducted on bare lips after 4 weeks of application.

Follow Dame Pat McGrath's tips using the unique Monogram Flower petal-shaped bullet:

1. Define the Cupid's Bow: Create a heart shape below the cupid's bow using the tip of the lipstick for precision.
2. Fill in the Upper Lip: Once the heart is defined, smoothly fill in the upper lip to ensure even coverage.
3. Apply to the Bottom Lip: For the bottom lip, apply the lipstick outward towards the corners using the same gliding motion for an even finish.

Protect the elegant design of LV Rouge lipstick by returning it to its velvet travel case after use. For cleaning, use a soft microfiber cloth or a gentle sponge with mild soap, avoiding bleach or harsh detergents. Dry thoroughly to maintain its pristine condition.

In line with the House's approach to mindful and responsible cosmetic development:

• The formula incorporates some upcycled ingredients from perfumery by-products.
• The lipstick case is refillable.
• LV Rouge refills are recyclable.
• LV Rouge outer packaging contains recycled paper and is recyclable.
• It is recommended to keep the transparent caps of lipstick refills, so they remain protected when not placed inside the case – ideal for switching between shades.